Some people compare Brands to be the manifestation of the company or institution behind them. Thankfully, these manifestations are not corporeal, or we would be looking at a Frankenstein-esque monstrosity more often than not.
Just let our Brand Team do their stuff. There is still hope. They can heal you.
Making Branded content for a company is not just a bloody job, it's a privilege. To listen to a Brand, learn about it, distill its essence and create something completely new is our beloved duty as Brand Guardians and Lead Communicators.